Walking While Working: The Lens
From bookofjoe comes an artice he found in yesterday's Washington Post Business section. Seth Godin, internet guru, and author (I've read 4 or 5 of his books), has introduced "Squidoo" - a new way to build content on the web.
Here's the article.
Squidoo.com
Type in "best" and "espresso maker" into Google, and you'll have to sift through more than 200,000 results in your quest to score the perfect machine.
Wouldn't it be great if there was a know-it-all you could turn to for a speedier answer?
That's the idea behind Squidoo.com, where, as the slogan says, "everyone's an expert on something."
The Web site's concept: Enthusiasts and aficionados create free single-page blogs called "lenses" dedicated to their favorite subjects, be they coffee makers, cars or calypso.
"If there's a passionate person, they can have a lens," says Squidoo founder Seth Godin.
Having launched to the public last month, the site already carries more than 10,000 such pages, devoted to subjects including microfinance, giraffes and the Dandy Warhols.
Godin says that he hopes to see 100,000 by year's end.
But if anyone can be a self-appointed authority, how do you know that the information you're getting is good?
The site doesn't offer any official evaluation of its lenses, but Godin is confident that the information economy will naturally sort the wheat from the chaff.
"If we have a hundred lenses on a topic, the highest ranked will be the freshest, the most popular, the most useful," he says, "and the junk lenses will sink to the bottom."
Thanks to Squidoo's easy-to-implement template, creating a page of your own requires little effort -- and could offer a big payoff.
Godin says that the company plans to start a profit-sharing system for participants based on ad sales and affiliate royalties from sites such as eBay and Amazon.
If your lens includes links to buy stuff, you'll receive a commission.
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Squidoo has called, and I have answered. Dr. Joseph Stirt (www.bookofjoe.com) and I are collaborating on a Lens that we're calling "Walking At Work." The lens is inspired by the ideas (and has the blessing of) Dr. James Levine, of Mayo Clinic's NEAT Laboaratory.
Dr. Levine advocates that anyone in a "desk jockey" type job could do much of it while walking. Joe and I have reoriented our workspaces to accomodate treadmills so that we can walk all day. We'll be posting as much content as we can scrape up at http://squidoo.com/walkingwhileworking
Here's the article.
Squidoo.com
Type in "best" and "espresso maker" into Google, and you'll have to sift through more than 200,000 results in your quest to score the perfect machine.
Wouldn't it be great if there was a know-it-all you could turn to for a speedier answer?
That's the idea behind Squidoo.com, where, as the slogan says, "everyone's an expert on something."
The Web site's concept: Enthusiasts and aficionados create free single-page blogs called "lenses" dedicated to their favorite subjects, be they coffee makers, cars or calypso.
"If there's a passionate person, they can have a lens," says Squidoo founder Seth Godin.
Having launched to the public last month, the site already carries more than 10,000 such pages, devoted to subjects including microfinance, giraffes and the Dandy Warhols.
Godin says that he hopes to see 100,000 by year's end.
But if anyone can be a self-appointed authority, how do you know that the information you're getting is good?
The site doesn't offer any official evaluation of its lenses, but Godin is confident that the information economy will naturally sort the wheat from the chaff.
"If we have a hundred lenses on a topic, the highest ranked will be the freshest, the most popular, the most useful," he says, "and the junk lenses will sink to the bottom."
Thanks to Squidoo's easy-to-implement template, creating a page of your own requires little effort -- and could offer a big payoff.
Godin says that the company plans to start a profit-sharing system for participants based on ad sales and affiliate royalties from sites such as eBay and Amazon.
If your lens includes links to buy stuff, you'll receive a commission.
----------------
Squidoo has called, and I have answered. Dr. Joseph Stirt (www.bookofjoe.com) and I are collaborating on a Lens that we're calling "Walking At Work." The lens is inspired by the ideas (and has the blessing of) Dr. James Levine, of Mayo Clinic's NEAT Laboaratory.
Dr. Levine advocates that anyone in a "desk jockey" type job could do much of it while walking. Joe and I have reoriented our workspaces to accomodate treadmills so that we can walk all day. We'll be posting as much content as we can scrape up at http://squidoo.com/walkingwhileworking
posted by Unknown at 10:24 PM
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